Cloze, a provider of AI-powered real estate solutions, announced that Baird & Warner, Illinois' largest family-owned independent real estate services company, has adopted its Cloze Platform for customer relationship management (CRM), multi-channel marketing automation, and lead management.
By using Cloze as part of both its residential sales process and its mortgage capture process, Baird & Warner has seen both agent production and mortgage capture rates increase dramatically, leaders said.
“As an independent company, we rely on smart innovation — in both technology and processes — to compete against the national behemoths that would otherwise dominate the market,” Laura Ellis, chief strategy officer and president of residential sales at Baird & Warner, said in a release. “The Cloze Platform provides our team the tools they need to collaborate across departments, work smarter, and ultimately, make more money for both the business and our individual agents.”
After three years of offering agents the choice between Cloze and an all-in-one technology platform, Baird & Warner found that agents who used Cloze either moderately or heavily had 36 percent greater production — an average increase of nearly $1 million per agent — than agents that rarely or never used Cloze.
“We've been working with Cloze for over two years now, and we’ve seen a huge increase in sales over that period of time,” said Dean Rouso, senior vice president of strategic innovation at Baird & Warner. “We’ve seen agents that are using Cloze CRM and some of the other tools that integrate with Cloze, experience 50 percent, 70 percent, even 100 percent in some cases, increases in their sales. It’s amazing.”
By using the integrated Cloze Platform across their organization, Baird and Warner said it strengthened cross-collaboration across their teams, improving client win rates with mortgage and title users, individual agent production, handoffs from its eBusiness team to outside sales agents and overall efficiency, among other areas.
Baird & Warner also rolled out the platform to its eBusiness team to support mortgage and title services. By anchoring its processes around the Cloze Platform, the brokerage reported attach rates for its mortgage business increased to 70-80 percent, a huge increase over industry averages that run between 15-20 percent.
“Cloze has really thought through the bottlenecks and barriers within the client engagement process and smartly uses artificial intelligence and automation to address them,” said Peter Papakyriacou, chief marketing officer at Baird & Warner. “They’ve figured out how to balance agent autonomy and corporate collaboration, so that every step of the client process strengthens the relationship and the value we’re providing.”