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Educated millennials hold key to homeownership demand

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Market Data
Thursday, October 27, 2022

This year’s typical autumn housing market slowdown is more pronounced as rapidly rising interest rates discourage buyers and sellers from entering the market. However, there are fundamental and long-term drivers of housing demand that will position the housing market to rebound once the dust settles from the current challenging economic conditions, according to First American Deputy Chief Economist Odeta Kushi. One of those drivers is education.

“We’re often told that education is the key to a more secure financial future. Most people spend at least 12 years of their lives as students and even more if they pursue higher education,” Kushi said. “If education is the key to a more secure financial future and, in turn, homeownership, then millennials are on the right track.”

The millennial generation, those between the ages of 25 and 40 in 2021, are the most educated generation in American history, according to First American research. Approximately 38 percent of millennials have a bachelor’s degree or higher, compared with 32 percent of Gen X and 15 percent of baby boomers when they were the same age.

“Millennials also earned their bachelor’s degrees much faster than previous generations,” Kushi added. “By their mid-40s, 30 percent of baby boomers had a bachelor’s degree or higher. Generation X reached that mark by their late 20s, but millennials achieved the same educational milestone by their mid-20s.”

As education takes time and money, many millennials delayed key lifestyle decisions in favor of investing in the pursuit of education, pushing marriage and family formation to their early-to-mid-30s.  Previous generations made these lifestyle choices in their 20s. Marriage and family formation are two of the most powerful motivations for homeownership, so these delayed lifestyle choices tend to also delay the desire for homeownership, Kushi said.

“In 2020, millennials with a bachelor’s degree had a median household income of over $100,000, while those with at least a graduate degree had a median household income of over $120,000,” she said. “Compare those income levels with the median household income of millennials with just a high school degree (or some college) of $60,000 and the earning power benefits of higher education are undeniable.”

Higher household income has positive implications for house-buying power and, as it turns out, the likelihood of purchasing a home. The homeownership rate for millennials with a bachelor’s degree in 2021 was 9 percentage points higher than those with just a high school degree.

“At age 30, 42 percent of millennials owned homes, compared with 48 percent of Gen Xers at the same age. Yet, millennials have significantly narrowed this gap as they move into a new phase of their lives,” Kushi said “At the same age of 40, the millennial homeownership rate is 60.3 percent, while Gen X stood at 63.5 percent.”

The importance of education to homeownership continues to increase over time. The impact of educational attainment on the likelihood of homeownership has more than doubled in 20 years. In 2000, the difference in the homeownership rate between those with a high school degree and those with a college degree was 3.7 percentage points. By 2021, this gap more than doubled to 7.5 percentage points.

“Millennials pursuit of higher education is good news for the housing market in the long run, because education is the key to unlock both greater earning power and, in turn, homeownership,” she said.

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