RedfinNow, the iBuying service from Redfin, launched in the Minneapolis-Saint Paul metro area. The Twin Cities are the 12th market RedfinNow has entered this year, reaching 30 markets in 15 states and the District of Columbia.
“Even though it’s a seller’s market, homeowners can still find themselves stressing about the listing process, especially if they are simultaneously shopping for their next home,” RedfinNow Vice President Jason Aleem said in a release. “RedfinNow is the simplest way for homeowners to sell, eliminating some of the challenges that come with moving and giving them more freedom to do so on their own timeline.”
Expanding RedfinNow to the Twin Cities is part of Redfin’s strategy to offer homeowners a complete real estate solution, with multiple ways to sell their home.
“There’s no such thing as a one-size-fits-all consumer, which is why it’s so important that we offer Minnesota homeowners a variety of selling options to meet their needs,” said Chris Prescott, Minnesota market manager for Redfin’s brokerage. “While many sellers will still choose to work with their Redfin agent to sell their home on the open market, we know there are plenty who would prefer to avoid the listing process altogether and sell their home as-is to RedfinNow.”