HomeServices of America announced a strategic partnership with Cotality – the real estate data and analytics firm formerly known as CoreLogic – to develop and launch BLX, a new listing data interface designed to modernize how real estate content is entered, managed and distributed across the industry.
The initiative addresses a longstanding structural challenge in residential real estate: fragmented listing data entry across multiple MLS systems, and the resulting inefficiencies in how information is maintained, updated and shared.
HomeServices of America currently operates across more than 250 MLS relationships nationwide, where listing content is typically entered into local systems before being redistributed. BLX will invert that model, establishing a controlled, brokerage-level environment for listing entry while preserving MLSs as a foundational component of the broader ecosystem.
That will create a single point of entry for HomeServices brokerages, allowing agents and administrative teams to input property data once and distribute it across MLSs, consumer platforms and other approved destinations. The platform is designed to improve consistency, reduce duplication and strengthen data integrity, while maintaining full compliance with MLS rules and standards.
“Control and stewardship of listing data is becoming increasingly important in today’s market,” Chris Kelly, CEO of HomeServices of America, said in a release. “BLX allows us to modernize how that data is entered and distributed, improve consistency and quality, and give agents and clients greater clarity and flexibility. Importantly, this is not about bypassing MLSs. … It’s about improving the way data moves through the system while strengthening its integrity at the source.”
The BLX platform is also intended to integrate with existing workflows.
“We are honored to partner with HomeServices of America to bring the transformative Cotality Broker Listing Exchange solution to their world-class network,” Pat Dodd, CEO of Cotality, said in a release. “This collaboration is about more than technology; it is about empowering agents and simplifying the listing process at its source. Together, we’re creating a more transparent experience that benefits the entire real estate ecosystem, from our MLS partners to the homebuyers and sellers who rely on the expertise of their agents."
Beyond operational efficiency, BLX is expected to enable more real-time insights into pricing trends, market dynamics and listing performance, providing agents and clients with enhanced decision-making tools.
“Our MLS partners remain central to how the industry functions, and that will not change,” Lacey Conway, SVP of HomeServices of America, said. “BLX is about streamlining the entry and flow of listing data so it is more consistent and more usable across platforms. We believe that benefits everyone in the ecosystem – from brokerages and MLSs to agents and ultimately consumers.”
The initial rollout of BLX is expected to begin in the next three to six months, with broader expansion planned in coordination with MLS partners nationwide.