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Sun Title unveils AI assistant

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Technology
Thursday, November 9, 2023

Sun Title, one of Michigan’s largest title agencies, unveiled an AI assistant designed to make real estate transactions more transparent and understandable for everyone involved.

The firm partnered with AI software company RealE to develop “Sunny,” using broad industry knowledge and state-specific requirements and nuances for properties located in Michigan.

Sunny supports more than 80 languages and features a text-to-chat option and is available on Sun Title’s website.

“We developed Sunny with the use of over 19 years of industry knowledge and more than 20 million unique characters specific to real estate, title and escrow transactions,” Thomas Cronkright II, co-owner and CEO of Sun Title, said in a release. “Sunny democratizes information relating to a transaction by providing immediate and accurate answers to questions – whether simple or complex. It’s been a game changer since we introduced Sunny to our employees, clients, and customers as they are saving time and experiencing higher levels of engagement by using the solution.”

In the current inventory-constrained real estate market, early users of Sunny have shared accounts of using the AI assistant to quickly resolve issues that arise in a transaction.

“As a real estate broker for over 40 years, I’ve never experienced a resource as comprehensive and easy to use as Sunny,” Cathy Hoppough, associate broker for Keller Williams Rivertown Hoppough, said. “Transactions can get sticky in a moment’s notice and this Sunny is like having a virtual expert at my fingertips to assist with any issue and resolve it quickly. It saves me time and makes me look great in front of my buyers and sellers as I simply text Sunny a question and receive an immediate and accurate response.”

Cole Colwell, a consumer in the process of buying his first home, has been using Sunny to educate himself on a variety of issues relating to homeownership. 

“I’m excited about buying a home but there is a lot to it and Sunny has been a great resource to educate myself about what to expect,” he said.  “It’s like having a real estate and title expert at your fingertips.” 

Richard Hopen, co-founder of RealE, expressed his enthusiasm about the partnership.

“The owners of Sun Title have a long history of innovation within the title industry,” he said. “This solution reinforces our shared vision of enhancing the real estate transaction journey for all stakeholders.

 

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