CertifID + CloseSimple = Wow! (Acquisition) - Tom Cronkright and Bill Svoboda | S3E18
CertifID + CloseSimple = Wow! (Acquisition) - Tom Cronkright and Bill Svoboda | S3E18
Many real estate professionals, business owners and borrowers have had a less than stellar relationship with technology at one point or another during a transaction. By joining forces, CertifID Co-Founder and Executive Chairman Tom Cronkright and CloseSimple Co-Founder Bill Svoboda hope to achieve their mission of creating a closing process that is more secure, more automated and more consumer-friendly, and to do so at scale. They joined October Research Chief Knowledge Officer Mary Schuster on the Keys to Real Estate podcast for a conversation centering on how they aim to provide title and settlement professionals reduced friction, an improved customer experience and stronger fraud prevention at the same time.
Chapters:
2:36 – Why the Companies Joined Forces
6:32 – Consumer Expectations Have Changed
11:15 – Automation as the Missing Link
13:38 – Customer Care, Reviews, and Brand Trust
16:09 – The Biggest Friction Points in Closing
19:16 – Tech Fatigue and Vendor Consolidation
23:30 – Turning Fraud Fighting Into a Brand Advantage
27:04 – Why Security Now Needs to Be “Unapologetically Secure”
30:15 – What Happens Next for Existing Customers
33:31 – The Future of Closing in an AI World
36:45 – Fraud Education and the New Reality
Get In Touch...
For more on CertifID: https://www.certifid.com
For more on CloseSimple: https://www.closesimple.com
Tom Cronkright's email: [email protected]
Bill Svoboda's email: [email protected]
Host email: [email protected]
To find more episodes of “Keys to Real Estate” or learn more about October Research – the nation’s leading independent provider of market intelligence, industry news, expert analysis and regulatory information for professionals in the real estate, title, financial and settlement services industries – visit https://www.octoberresearch.com.
Episode sponsored by First American Trust – https://www.firstamtrust.com
Episode produced by October Research – https://www.octoberresearch.com