Home sellers gave concessions to buyers in 46.2 percent of home sales in May, up from 43.1 percent a year earlier and the highest share for that month in Redfin’s records, according to a report from Redfin.
Seller concessions are at a record high for spring because it’s a buyer’s market, with 47 percent more home sellers than buyers. Mortgage rates and home prices are still historically high, and many would-be homebuyers are backing away due to widespread economic uncertainty stemming from the impacts of the Iran war, inflation jitters and nerves about job security.
However, because demand has been tepid, listings have piled up, causing sellers to turn to concessions as they compete for buyers.
“There are two main reasons concessions are so prevalent: Buyers have leverage, and some sellers are pricing too high,” Amanda Peterson, a Redfin premier agent in Dallas, said in the analysis. “With more inventory and less competition, buyers can be selective and negotiate for everything from repairs to closing costs.
“Sellers, especially those with dated homes that haven’t been renovated in decades, (are) increasingly willing to make concessions because they can be the difference between securing a buyer and leaving their listing sitting on the market,” Redfin added. “Some sellers are stuck in the mindset of the 2021 market, when they had the leverage; those sellers are often pricing too high, making concessions even more necessary to close a deal.”
Seller concessions are much more common in the Sun Belt than in other parts of the country. Nashville, Tenn. home sellers gave concessions to buyers in three-quarters (75.5 percent) of homebuying transactions in May, the highest share among the 28 major metros included in this analysis. Next are Charlotte, N.C., where 71.4 percent of sellers gave concessions to buyers, Atlanta (68.7 percent), Phoenix (65.6 percent) and Raleigh, N.C. (64.1 percent).
Concessions are more common in those places because they’re strong buyer’s markets, according to Redfin’s analysis. Nashville was May’s biggest buyer’s market, with more than twice as many sellers as buyers. That motivates sellers to offer concessions to attract buyers, and to get deals across the finish line. All of these markets saw enormous demand during the pandemic homebuying boom, but have since done an about-face, giving buyers much more leverage.
Many Sun Belt metros built homes aggressively to meet pandemic-era demand, and now they have a big supply of listings piled up, according to Redfin’s report. At the same time, rising home prices, mortgage rates, insurance costs and HOA fees have dampened homebuying demand. As a result, buyers have more options, so sellers need to compete hard and offer concessions—like covering closing costs or paying for repairs or upgrades, to sweeten the deal.
The concession rate increased most in Orlando, where 58.6 percent of home sellers gave buyers concessions in May, up from 38.3 percent a year earlier. The next-biggest increases were in Phoenix (65.6 percent, up from 50.7 percent), and Nashville (75.5 percent, up from 61.8 percent). Those places are also among the places where sellers are most commonly giving concessions to buyers.
Concessions were least common in New York, where 2.9 percent of home sellers gave concessions to buyers in May, the lowest share in the U.S. Next come two Bay Area metros in San Jose, Calif. (5.9 percent) and San Francisco (14.9 percent), followed by Boston (26.7 percent) and Chicago (27.5 percent).
The housing market is different in those metro areas than it is in the Sun Belt, in that sellers aren’t typically competing for buyers. San Francisco is one of just seven seller’s markets in the country; it’s more likely that buyers are the ones competing to win homes, meaning they don’t have much leverage to get concessions. New York, Boston and Chicago are all balanced markets.
The concession rate declined in 11 of the 28 markets in Redfin’s analysis. It ticked down most in Seattle, where 48.8 percent of sellers gave concessions in May, down from roughly 66 percent a year earlier. That big decline is explained largely by a base effect including Seattle, who had the highest share of concessions a year ago, so it had the most room to fall.
Additionally, Seattle has a near-record share of homes selling below their original asking price, meaning buyers are still getting discounts, just not necessarily from concessions. The next-biggest declines were in San Diego (62.3 percent of home sellers gave buyers concessions, down from 68.3 percent) and San Jose, Calif. (5.9 percent, down from 11.6 percent).
With 1 in 7 home sellers giving concessions and cutting prices, some sellers are giving concessions to buyers and getting a lower price than they wanted for their homes. Roughly one of every seven homes (15.7 percent) that sold in May nationwide had a price drop in addition to a concession. That’s up from 12.8 percent a year earlier and the highest May share on record, a similar story to concessions alone.