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How WFG Is Helping Title Agents Prepare for an AI-Driven Future

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Tuesday, July 14, 2026

WFG’s Executive Summit 2026 brought together title agents, technology leaders, and industry experts to explore how AI, innovation, and collaboration are shaping the future of the title industry.

 

The WFG National Title Agency Team

Artificial intelligence is rapidly reshaping how businesses operate, how customers engage, and how work gets done. For title agents, that shift presents both opportunity and responsibility as new technologies transform workflows, customer expectations, fraud prevention, and operational efficiency.

Recognizing AI's growing impact on the industry, WFG National Title Insurance Company made innovation the centerpiece of its 2026 Executive Summit, bringing together title agents, industry experts, technology innovators, and company leaders to explore what's next.

Held June 3-5 in Delray Beach, Florida, the annual invitation-only event focused on emerging trends, business growth, leadership development, and the practical application of AI across title operations.

“This summit is designed to invest in our title agents, not just their business today, but their long-term growth, competitiveness, and success for years to come,” said Gene Rebadow, Chief Operating Officer of WFG Agency Operations. “The industry is changing rapidly. Technology is accelerating. Consumer expectations are evolving. Independent title agents need more than an underwriter. They need a strategic partner committed to helping them navigate what’s next.”

Investing in the Future of Independent Title Agents

 

Gene Rebadow,Chief Operating Officer, WFG National Title Agency Operations

The annual Executive Summit reflects WFG’s longstanding commitment to the independent title agent community. Rather than pursuing widespread ownership of title operations, WFG has focused on investing in title agents and providing the resources, technology, expertise, and strategic support they need to grow and compete.

“Our success is directly tied to the success of our title agents,” Rebadow said. “Every investment we make in technology, innovation, operations, and people is designed to help our title agents operate more efficiently, deliver exceptional customer experiences, and position themselves for long-term growth.”

Throughout the Summit, that commitment was evident in both the content and conversations. While attendees explored a variety of topics, one theme emerged consistently: helping title agents prepare for a future increasingly shaped by artificial intelligence and technology-driven innovation.

AI Moves from Experimentation to Competitive Advantage

The Summit’s focus on artificial intelligence reflected a growing reality across the title industry. AI is moving beyond experimentation and becoming a practical business tool capable of delivering measurable operational advantages.

Keynote speaker Julie Holmes challenged attendees to think beyond productivity gains and consider how AI can become a meaningful source of competitive advantage. Additional sessions explored practical applications of AI across title operations and how agencies can leverage emerging technologies to strengthen performance and competitiveness.

“The goal of AI isn’t to replace people,” Rebadow told attendees. “It’s to remove friction from work so people can spend more time doing what humans do best: thinking, creating, serving customers, and solving problems.”

He added that agencies that embrace innovation early will create meaningful competitive advantages, while those that hesitate risk falling behind.

A New Era of Search and Visibility

 

Jeff Loeb of SparkTank Media, left, and WFG Senior Director of Innovation and AI Ryan Ozonian.

Another Summit session that generated significant discussion was "AI Search: Are Your Customers Still Finding You?" led by industry strategist Jeff Lobb of SparkTank Media. The session explored how artificial intelligence is fundamentally changing the way consumers and real estate professionals search for information online and what that shift could mean for title agencies.

"The way people find businesses is changing," Lobb said. "For years, agencies focused on being found through traditional search engines. Today, customers are increasingly turning to AI platforms to ask questions, compare providers, and seek recommendations. If your content isn't positioned to be discovered and understood by AI, you may be invisible in places where future business decisions are being made."

Lobb demonstrated how AI-driven search results differ from traditional search rankings and explained that visibility increasingly depends on providing relevant, localized, question-based content that AI platforms can recognize and surface.

Innovation Starts with Listening

Before the Executive Summit began, members of WFG’s Agent 3.0 Advisory Committee gathered to discuss business priorities, operational challenges, and opportunities where technology can create meaningful value for title agents.

The Advisory Committee connects WFG’s innovation teams directly with the title agents they support, helping ensure Agent 3.0 initiatives remain grounded in real-world business needs.

“Everything we build starts with listening,” said Jaime Johnson, SVP, Director of Agency Customer Experience. “Our Advisory Committee helps ensure we’re focused on the challenges title agents are actually facing and the opportunities that can have the greatest impact on their businesses.”

As WFG Chairman and Founder Patrick Stone often says, “If our title agents succeed, we succeed.”

Agent 3.0 in Action

The Summit also provided a firsthand look at Agent 3.0, WFG's AI and technology innovation initiative designed to help title agents operate more efficiently, reduce friction, strengthen security, and deliver a better transaction experience.

“Agent 3.0 is about helping title agents prepare for the future while solving challenges they face today,” Rebadow said. “Every innovation we bring forward is designed to help agents operate more efficiently, strengthen customer experiences, reduce friction, and remain competitive in a rapidly evolving market. The Executive Summit gives us the opportunity to bring those conversations to life and engage directly with the people helping shape the future of our industry.”

One of the highlights of the event was the ATS Team technology showcase.

Led by Ryan Ozonian, Senior Director of Innovation and AI, WFG's ATS Team (AI, Automation & Technology Solutions) highlighted custom AI solutions, workflow automations, and emerging technologies designed around title agent needs. Through live demonstrations in the ATS Demo Room, attendees saw firsthand how these technologies can improve efficiency, strengthen security and compliance, and help title agents focus more time on serving customers and growing their businesses.

“AI has moved beyond experimentation,” Ozonian said. “Today it’s creating real operational advantages for title agencies. Our focus is on helping agents understand where AI can deliver meaningful value, then building practical solutions around their workflows. Everything we’re developing starts with listening to title agents and translating those insights into technology that solves real business challenges.”

“The most exciting part isn’t the technology itself,” Ozonian added. “It’s seeing how these solutions can give title agents more time to focus on their customers, their teams, and growing their businesses.”

According to SVP, Director of Agency Sales Joey Grampa, that practical focus was intentional.

“We designed this year’s Summit around AI because our title agents consistently told us they wanted practical guidance, real-world examples, and a better understanding of how these technologies can impact their businesses,” Grampa said. “Our goal was to create opportunities for agents to see it, experience it, ask questions, and leave with ideas they can put into practice.”

Many of the technologies demonstrated during the Summit originated from ideas, feedback, and business challenges identified through the Agent 3.0 Advisory Committee and ongoing collaboration with title agents across the country. This continuous feedback loop helps ensure new innovations are grounded in real-world workflows and focused on delivering meaningful business value.

Preparing for What’s Next

As the Summit concluded, attendees left with new ideas, new relationships, and a clearer understanding of how AI and innovation are reshaping the title industry.

“The future agency will look different,” Rebadow said. “It will operate differently. It will leverage technology differently. And it will absolutely use AI differently. Our commitment is to make sure WFG’s title agents have the knowledge, resources, technology, and support they need to lead that evolution, not react to it.”

Through Agent 3.0, the ATS Team, and ongoing collaboration with title agents across the country, WFG continues to invest in the technology, insight, and partnerships that will help independent title agents remain competitive in a rapidly evolving industry. While technology is transforming the transaction, WFG believes the future will belong to title agents who successfully combine innovation, expertise, and trusted relationships to deliver better outcomes for their customers.

Title agents interested in learning more about AI search, Agent 3.0 resources, or other technology initiatives discussed during the Summit are encouraged to contact their WFG Agency representative.

About WFG National Title Insurance Company

WFG National Title Insurance Company (WFG), a Williston Financial Group company, is a national underwriter and leading provider of title insurance and real estate settlement services for commercial and residential transactions nationwide. Founded in 2010, WFG achieved its national footprint faster than any underwriter.

Built around the directive to “communicate, collaborate, coexist,” WFG strives to improve the real estate process through the creation and delivery of comprehensive, innovative services and technology solutions that empower and increase transaction transparency for the title agents, real estate professionals, lenders, and consumers it serves. The company enjoys a Financial Stability Rating of A’ (A prime), as assigned by Demotech, Inc. For more information, visit www.wfgtitle.com.

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