Verification of title (VOT) provider Flueid announced the appointment of Cheryl Baillis as chief revenue officer.
In this role, Baillis will lead revenue operations and drive the next phase of business growth for the company, shaping Flueid’s revenue strategy, overseeing all revenue-generating activities and ensuring the company meets growth targets.
“The Flueid team’s passion for transforming the real estate industry with technology and innovation mirrors my own, and I’m excited to help advance their VOT vision and next phase of growth,” Baillis said in a release. “As someone who thrives on innovation and is solutions oriented, I’ve always focused on leveraging technology to tackle complex challenges, simplify process, and reduce risk for everyone involved in a transaction. Flueid’s data-driven VOT solutions fill a critical industry gap by securely and accurately identifying title risks, verifying a property’s title condition and optimizing workflows with actionable data and insights. Their ability to empower the industry with tools that enhance operations and transparency is unmatched.
“Beyond their category-leading products, Flueid’s exceptional team of technologists and industry experts fosters an environment where innovation thrives. This aligns with my values and experience giving me confidence that, together, we can build on Flueid’s strong foundation to achieve the company’s 2025 goals and contribute meaningfully to its long-term success.”
Baillis joined Flueid’s board of directors in November 2023 and has operated as a key strategic advisor around the company’s growth and VOT vision over the last year. Prior to Flueid, Baillis held multiple executive leadership roles across leading real estate industry companies, including Zillow and First American.
“We are thrilled to welcome Cheryl to the Flueid team in an expanded capacity as we celebrate our successful growth financing and enter the next chapter of our company,” Flueid co-founder and CEO Peter Bowman said . “With a deep passion for operational excellence and innovation, Cheryl’s background reflects her leadership style and strategic vision for the industry. Her work has emphasized the value of technology and data-driven tools for driving efficiency and reducing risk in transactions, which squarely aligns with Flueid’s mission. Her contributions will be invaluable to our success now and in the future.”
Additional C-suite appointments for Flueid over the past year include Peter Gonzalez as chief financial officer, promoting Matt Regan to chief technology officer and elevating Liz Lilly to chief marketing officer.