eXp Realty, the core subsidiary of eXp World Holdings, Inc., announced the appointment of Wendy Forsythe as chief marketing officer.
She will be responsible for building eXp Realty’s marketing strategies and initiatives globally, enhancing the company’s brand visibility and further empowering its agents worldwide.
“Wendy’s extensive experience and passion for real estate marketing uniquely position her to lead our marketing strategies into a new era as we continue to expand globally,” eXp Realty CEO Leo Pareja said in a release. “Her visionary approach will be crucial in elevating eXp Realty’s presence and impact on the world stage. Her industry background and understanding of modern real estate marketing will best position us to expand our reach and impact in the market.”
In her role as chief marketing officer, Forsythe will oversee all aspects of eXp Realty’s marketing strategy, from brand management and advertising to digital marketing and public relations. Her strategic vision will focus on strengthening eXp Realty’s position in the real estate industry while enhancing the innovative tools and services that empower eXp Realty agents.
“I’m absolutely thrilled to join eXp Realty. This company is a real trailblazer in the real estate industry, well-known for its innovative spirit and deep commitment to supporting its agents,” Forsythe said. “I’m eager to bring my own experiences and insights as an agent and broker-owner into this role. My focus will be on crafting marketing strategies that not only elevate our brand but also empower our agents globally to achieve even greater success.”
Forsythe brings more than two decades of industry experience to her new role. Before joining eXp Realty, she held executive positions at several high-profile real estate companies including Compass, Fathom and HomeSmart International. A seasoned executive, she has been instrumental in developing and executing growth strategies that significantly increased brand recognition and market share.