Alanna.ai has named Jennifer McAlpine as its director of marketing.
McAlpine will be tasked with spearheading the brand’s market positioning and accelerating growth. She brings over 13 years of marketing and development experience to the role, having most recently served as director of marketing technology with MyHome, a Williston Financial Group Co.
Before that, McAlpine was head of marketing for Compass, where she led the firm’s efforts in California and managed a portfolio of over 3,000 agents across more than 60 offices.
According to alanna.ai President and co-founder, Hoyt Mann, McAlpine will be asked to expand the positioning of the brand during an expected new phase of growth.
“We’re rolling out several new powerful tools in the coming weeks and months, and Jennifer will make it clear that alanna is the AI (artificial intelligence) title agents need right now,” he said. “She has already helped other nationally-recognized brands to do so in a remarkable number of ways. So, we have no doubt that she is the best person to ensure title companies nationwide understand that alanna is an indispensable part of any agency’s tech stack.”