The Florida Agency Network (FAN) has appointed Jennifer McAlpine as its fractional director of marketing.
McAlpine will be charged with driving FAN’s continued growth. She will oversee the development and execution of its marketing and messaging strategy, positioning FAN’s multiple businesses to expand in a number of markets.
McAlpine joins the company with more than 15 years of marketing and development experience, previously serving as director of marketing technology with MyHome, a Williston Financial Group Co. Before that, McAlpine was head of marketing for Compass, spearheading brand strategy in the California marketplace while managing a portfolio of more than 3,000 agents across 60-plus offices.
“Jen’s track record speaks for itself,” FAN President and Chief Administrative Officer Amy Gregory said in a release. “She’s been at the forefront of dynamic growth cycles for multiple national brands, making her a perfect fit for FAN. We have no doubt she’ll continue that success, both in our current markets as well as new. We are excited that she chose to join FAN.”
McAlpine added she is looking forward to her new opportunity with FAN.
“FAN has one of the most respected reputations in the title industry, and it’s exciting to be part of that forward momentum,” McAlpine said . “It’s a great opportunity to work alongside such a talented team and help more people understand exactly what makes FAN such a powerful partner.”