JenesisDigital, a provider of digital marketing for insurance and title agencies, announced a strategic partnership with web accessibility solution firm accessiBe.
This collaboration aims to improve the accessibility of websites for title insurance agencies, ensuring compliance with the Americans with Disabilities Act (ADA) and Web Content Accessibility Guidelines (WCAG), and creating a seamless web experience for users with disabilities.
The partnership will allow JenesisDigital to offer accessiBe’s accessWidget to its clients. AccessWidget is an artificial intelligence-powered solution that helps people with disabilities navigate websites with ease, offering features like keyboard navigation, screen reader support, and customized user modes such as Blind User Mode. These functionalities ensure that all users can access and interact with title insurance agency websites effectively.
“With this collaboration, we’re empowering insurance and title agencies to provide an inclusive web experience that not only complies with regulations but also improves their overall business outcomes,” JenesisDigital President Eddie Price said in a release. “By integrating accessWidget, our clients can ensure their websites are accessible to all users, helping them drive traffic, mitigate legal risk, and improve customer loyalty.”
Company leaders also said one of the primary advantages of this collaboration is the ability of insurance and title agencies to mitigate the risk of ADA-related lawsuits, as accessiBe’s technology ensures websites meet the necessary legal standards.
Additionally, the partnership is said to guarantee continuous compliance through monthly accessibility reports and performance certificates, ensuring websites adhere to the latest ADA and WCAG requirements.
Beyond legal compliance, the partnership is expected to deliver significant business benefits. Accessible websites not only provide an inclusive experience but also perform better on search engines, helping agencies improve their online visibility.
This broader reach allows agencies to tap into an expanded audience, including the estimated 20 percent of the population with disabilities. Businesses that implement accessiBe’s solutions may also qualify for a $5,000 tax credit, further enhancing the value of the partnership.
"At accessiBe, we are committed to making the web accessible for everyone. Our partnership with JenesisDigital underscores our shared dedication to enhancing digital inclusivity and ensuring that all users can experience the full benefits of online platforms,” said Deryck Othon, partner success manager at accessiBe. “Together, we aim to create a more accessible digital landscape that empowers individuals of all abilities.”
JenesisDigital is also launching a comprehensive web accessibility service to ensure that its clients’ websites meet ADA and WCAG standards. This service includes setup and installation of accessWidget, ongoing monthly maintenance to ensure compliance, and detailed monthly reports outlining any updates or adjustments needed to maintain accessibility. Additionally, clients will receive monthly performance certificates, which serve as proof of compliance and offer legal protection.