Redfin has put forth Redfin Redesign, an artificial intelligence (AI)-powered tool that lets consumers change the appearance of walls, floors and countertops in home photos.
Powered by Roomvo, a home visualization platform, the feature empowers home searchers to envision the potential of a home, identify which homes they are serious about touring or buying, and experiment with design styles.
Redfin users now have the option to redesign interior photos of homes listed by Redfin or on Bright MLS.
In order to make Redfin Redesign available for more listings, Redfin said it plans to explore partnerships with additional MLSs and brokerages to illustrate how the tool can help agents market listings.
“Buyers often want to know what a home will look like with some changes, not just what it looks like right now,” Ariel Dos Santos, Redfin’s senior vice president of product, said in a release. “Sellers want their listings to appeal to the broadest pool of buyers, regardless of design preferences. Redfin Redesign uses Roomvo’s AI capabilities so buyers can see what they could do with a space in just a few clicks. It's one way Redfin’s using AI to make real estate better for buyers, sellers, and agents.”
The feature is available for all active Redfin listings and eligible sold Redfin listings in the U.S. on Redfin.com and iPhone. Redfin and Roomvo have also partnered with Bright MLS to offer this feature for their listings across the mid-Atlantic. In total, Redfin Redesign is available for more than 75,000 listings across the U.S.
“We are thrilled to announce our partnership with Redfin, a collaboration that echoes our deep conviction that everyone deserves a beautiful home,” Roomvo CEO Pawel Rajszel said. “This partnership aligns seamlessly with Roomvo’s mission to transform the way people envision and create their living spaces. This collaboration not only marks a significant milestone for Roomvo but also reinforces our dedication to making home design accessible to all, empowering homeowners to realize their dream spaces effortlessly.”