The American Land Title Association (ALTA) placed bronze in the branded content – corporate image category in the 43
rd annual Telly Awards for ALTA’s fundraising video for the ALTA Good Deeds Foundation.
“We are pleased to have earned a Telly award for our work to promote the ALTA Good Deeds Foundation, which has awarded $423,000 to 69 organizations to-date across the country,” ALTA CEO Diane Tomb said in a release. “The creativity of our team, and our partner in this campaign, Marathon Strategies, helped spread the word on the foundation’s efforts even as we were not able to gather in-person.”
The video details how the foundation was founded based on the idea that good deeds grow communities and how the foundation’s grants to local nonprofits are making a real difference in communities across the country.
The Telly Awards annually showcase excellence in video and TV. Entrants are judged by an industry body of more than 200 experts. More than 11,000 entries were submitted this year.
“Now, more than ever, it is necessary to celebrate video work that reflects the top tier of our industry,” Telly Awards Executive Director Sabrina Dridje said. “This year’s submissions reflect an industry that has returned to the important work of storytelling, one that has returned with a new perspective that values innovation, agility, equity, and tenacious creativity.”
Last year, ALTA received two Telly awards for its video campaign, “Our Title is Protection.”