Alanna.ai unveiled a new ability for its conversational AI assistant, Alanna. The Campaigns function allows Alanna users to initiate conversations with an agency’s contacts via mass text messaging for things like sales, marketing, networking and partnerships.
“Sending an automated marketing message is nothing new for title agents,” alanna.ai co-founder and President Hoyt Mann said in a release. “Many agencies today are able to send a static message to prospects and clients. Some can even send messages that allow for a simple reply, like an RSVP or a completed form from that message. But with Alanna Campaigns, a title agent can take advantage of Alanna’s conversational AI abilities and engage with the message recipients.”
The technology enables title agencies to engage in complex conversations with clients via SMS text or web chat. The Campaigns function draws directly from an agent’s production system database, allowing the agent to sort the intended audience for a marketing text by things like profession (real estate agent or lender), ZIP code, closing date, purchase price or lending product.
“Imagine being able to send a message to, say, real estate agents who have sent 10 deals to your agency in the last year and engage with them on a topic of interest,” Cottrell Title & Escrow Managing Partner James Schlimmer said. “Sales begin with relationships in our industry, and relationships begin with conversations. Alanna Campaigns takes the art of one-way message marketing and elevates it to a full conversation.”