While title companies develop business strategies for 2014, many will look toward growth opportunities and expansion into new markets. But what is required to grow your footprint successfully? How do you manage the business expansion, and when is the right time to grow?
The Title Report is hosting a 75-minute webinar to answer these questions and guide you through numerous considerations when planning your business for that next step. Entering New Markets in 2014: Where to Go, How to Get There, Tools You’ll Need airs Thursday, Nov. 21, 2013, at 2 p.m. ET. The webinar features industry professionals who will offer insight on moving toward growth; resources and tools needed for sustainable growth; and what it takes to begin business in a new state.
Cynthia McGovern, founder of Orange Leaf Consulting; David Ross, principal of Bazooka Communications; and Michael Tafoya, chief executive officer of Title365 Company — all experts in sales, marketing and business growth — will offer several take-away messages that will guide title professionals who want to achieve growth in 2014. As a team, they will discuss:
- Geographic expansion;
- Growth strategy development;
- Evaluation of new markets, including barriers to entry and understanding the competition;
- Data you should research and helpful sources;
- Conducting a demographic profile;
- Managing the business expansion and determining timing;
- Sales and revenue strategies;
- Successful growth models;
- Logistics of expansion and tools you’ll need;
- How to enter a new market and get noticed; and
- What to use to manage your performance.
“This webinar will highlight several growth strategies from which title professionals can benefit,” said Chris Crowell, editorial director at October Research LLC, and moderator for the webinar. “Whether you’re looking to grow, strengthen current processes or are seeking information on current trends in the title industry, this webinar will provide you with the training necessary to take that next step in your business’ future.”
Participants will have an opportunity to ask questions and will receive the full PowerPoint presentation following the live event, along with related articles from October Research LLC publications. One live site registration provides access to as many listeners as you can fit into a conference room and the recordings can be circulated around your office. Plan to join us for this educational opportunity.