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Elevating Core Sales Fundamentals: WFG Launches On-Demand Success Training Through WFG Sales University

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Tuesday, December 12, 2023

WFG is reinvigorating title agent sales training with the introduction of an on-demand version of its popular WFG Blocks Sales University program. Available exclusively to WFG's Agent Network members, this information-packed on-demand program showcases WFG's commitment to providing comprehensive training resources for its title agents.

“We created the WFG Blocks Sales University program in response to our title agents’ desire for enhanced sales training and a return to core tactical sales processes," explains WFG EVP of Agency Operations Gene Rebadow. "Based on this need, we developed a dynamic program that offers in-person and on-demand training to help WFG title agents drive sales growth and strengthen their foundational sales approach."

The newest programmatic addition to WFG’s Marketing and Sales Block, WFG's Sales University offers an immersive learning experience with nine educational modules, live webinars, and hands-on training sessions. This robust curriculum empowers agents with the skills needed to become sales champions, covering everything from prospecting methodologies to overcoming objections. With the addition of the online educational portal, WFG’s title agents now have on-demand access to program content anytime and at their convenience.

The program covers a wide range of invaluable skills, such as refining prospecting methodologies, creating compelling value propositions, and mastering messaging techniques and differentiation strategies. It also dives into the art of navigating sales objections and overcoming obstacles. Each Sales University module includes downloadable workbooks to enhance engagement and serve as future reference materials.

Upon completing the WFG Blocks Sales University, WFG's title agents will emerge equipped with an arsenal of valuable skills. WFG Agents who complete all nine modules receive a certificate of completion.

“Many of our title agents are looking to us for guidance and support with their sales efforts right now,” said VP and Director of Blocks Jaime Johnson. “Whether they’re new to title insurance sales or experienced title sales professionals, our Blocks Sales University program offers something for everyone, and includes a lot of great nuggets to help them hone their craft and grow their business.”

The Building Blocks for Agency Success

WFG has been committed to offering programs that support its title agents with the information and resources they need to prosper since day one. Since its inception in 2017, WFG has been offering its title agents an arsenal of tools, resources, and insights tailored to help them thrive in any market through its innovative Blocks program.

“Blocks isn't just another educational program; it's a game-changer that's all about boosting the success of our title agents,” Johnson said.

WFG Blocks empowers title agents with direct access to the same services used by the national title underwriter in its own direct operations. The program consists of six essential pillars, or "Blocks," each strategically crafted to uplift and empower title agents at every step of their journey. Whether it’s Title and Settlement Solutions, Expense Management, Information Security, Compliance Solutions, Marketing and Sales, or HR and Business Operations, WFG’s title agents have a dynamic toolkit at their disposal. And they can seamlessly mix and match these Blocks to suit their unique needs without being tied to long-term commitments.

The ABCs of Operational Excellence 

Earlier this year, WFG introduced its 'The ABCs for Your Title Agency' initiative, an innovative program that provides the company’s agents with a pathway to operational excellence and strategic mastery. Included within WFG's HR and Business Operations Block, “The ABCs for Your Title Agency” program is a rich source of industry and operational knowledge. Through a series of engaging educational classes, robust training modules, and live monthly sessions, WFG’s title agents gain access to a treasure trove of best practices and insider insights, equipping them to run their title operations with greater skill and confidence.

“We've listened to our agents and identified where they want support,” Johnson said. “In many cases, it's truly going back to the basics, and they want to hear from people who are experienced experts on these topics. Whether it's expense management, compliance, sales, or just gaining a general understanding of what’s going on in our industry and how they can best prepare for success. We’re here to help them navigate through it all so they can thrive.”

WFG created “The ABCs for Your Title Agency” for title agents who want to up their game. Through the addition of this program, they are now able to dive into a series of exclusive, power-packed webinars that promise to equip them with insights, strategies, and actionable wisdom that will help them triumph in the ever-evolving real estate landscape. Whether they’re looking to master expense management, enhance sales strategies, stay compliant, or gain vital market insights, WFG's programs will provide them with the tools they need to achieve operational excellence.

Williston Financial Group Chairman and Founder Patrick Stone frames it as follows.

“Right now the biggest issue facing our industry is uncertainty around the market and the biggest challenge we have in management is aligning our operations with the market. We don’t create the market, but we need to react to it decisively, quickly, and to the long-term benefit of our organizations,” Stone said.

As the economic tides sway and market currents shift, WFG's dedication to title agent empowerment remains steadfast. The company’s programs will continue to evolve in support of the ever-evolving needs of their title agents, ensuring seamless adaptation and continued success.

“WFG’s purpose -- today and always -- is to help title agents achieve and maintain profitability and increase their sales revenue by providing them with the information and resources they need to enhance operational efficiencies and grow market share,” said Gene Rebadow, EVP of WFG Agency Operations. “Title agents who take advantage of these resources and continue seeking ways to optimize their businesses will survive and ultimately thrive in any market.”

For more information regarding WFG Blocks Sales University and WFG’s title agent network, contact a member of WFG’s Agent Network Team.  To learn more about WFG’s Blocks Program, download the comprehensive whitepaper here: Solutions for Today’s Economy  or visit  wfgblocks.com. For more information about WFG’s “The ABCs for Your Title Agency,” visit  wfgblocks.com or contact your local WFG Agency representative. Not currently an agent of WFG National Title Insurance Company? Reach out to WFG to learn how you can become a part of WFG's title agent network! 

About WFG National Title Insurance Company:

Portland, Oregon-based WFG National Title Insurance Company (WFG), a Williston Financial Group company, is a leading provider of title insurance and real estate settlement services for commercial and residential transactions nationwide. One of just six truly national title underwriters, WFG accomplished its national footprint faster than any other underwriter in history.

Built around the directive to “communicate, collaborate, coexist,” WFG strives to improve the real estate process through the creation and delivery of comprehensive, innovative services and technology solutions that empower and increase transaction transparency for the title agents, real estate professionals, lenders, and consumers it serves. The company enjoys a Financial Stability Rating of A’ (A prime), as assigned by Demotech, Inc. For more information, visit www.wfgtitle.com.

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