Minnetonka, Minnesota-based Title-1 introduced a radical change in how its customers are able to calculate their expected closing costs. The first tool of its kind, the
Title-1 CalcuRater enables homebuyers, Realtors or lenders to know precisely what their closing costs will be and, more importantly, how they compare with nearly a dozen of the top title/closing companies in the area.
“Many title companies have a rate calculator, on their websites” said Randy Heltemes, president of Title-1. “But none of them seem willing to compare themselves to all of the top competitors in the market like we do.”
Heltemes also noted Title-1’s customers can rely on Title-1’s cost estimates.
“A lot of companies put an asterisk or other notations next to their pricing, which usually means that the customer is going to pay more if the transaction falls outside a very narrow set of parameters,” he said. “When customers see our price — that’s it. There are no extras or add-ons, no ‘oh-by-the-ways.’ In fact, the only asterisk on our pricing means that our price might go down.”
Title-1 is approaching its 20th anniversary.