Surety Family of Companies promoted Robert Souder to senior vice president, sales. He will be responsible for the company’s penetration into central and north New Jersey.
The 20-year industry veteran, who joined Surety in August 2021, previously was working with the company-wide sales team to develop training and evaluation programs that enhance customer focused initiatives.
“Over the past year, I have learned as much as I might have taught, finding strength in the combination of face-to-face meetings and the ever-growing communication options to connect with people,” Souder said in a release. “We are once again amid a challenging real estate market, and it will take working both harder and smarter with constant ‘feet on the ground’ to achieve our target.”
Souder will work with his son, Nick, to lead a sales staff focused on “old school” sales with the latest innovations to bridge the people-technology gap and grow market share in the region.
“I appreciate the trust Surety’s partners have put in me and look forward to sharing our customer-focused values with more and more clients,” he said.