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The mood at ALTA annual — A study in emotions
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Industry News
Friday, October 14, 2011
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The 2011 Annual American Land Title Association Convention has a kind of
a surreal mood in the halls and sessions. People are completely aware
of how terrible the marketplace is right now, and how much uncertainty
there is with impending federal and state regulations, and yet they are
maintaining a certain calm level-headedness, joking about the reality,
and yet going on about their business. On a semi-related note, one of
the featured speakers told attendees to become better storytellers in
order to appeal to their audience. Read on for more about the unspoken
theme of this year’s show.
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