Sales Boomerang and Mortgage Coach today announced their union under the new name TrustEngine, an identity that leadership said embodies the merged organization’s vision to help lenders drive undeniable value as clients’ trusted financial advisors.
The new name takes effect immediately and coincides with the beta release of the TrustEngine Borrower Intelligence Platform (BIP), a solution that wraps around the entire mortgage tech stack to drive volume by identifying loan opportunities and engagement strategies tailored to each borrower’s needs.
TrustEngine’s BIP aims for increased loan applications, customer loyalty and team performance by collecting, enhancing and analyzing borrower data; prescribing actionable borrower opportunities; pacing opportunity delivery; guiding compelling borrower and loan officer interactions that convert; and providing comprehensive performance measurement and refinement.
“We are thrilled to debut our new name and our Borrower Intelligence Platform on the same day,” TrustEngine CEO Rich Harris said in a release. “This groundbreaking solution will help lenders become lifelong champions for borrowers by gaining access — for the first time in history — to the kind of world-class customer intelligence leveraged by global leaders like Apple, Microsoft and Amazon.”
TrustEngine’s platform also offers behavior analysis to generate granular borrower segments and predict mortgage loan needs, facilitating more relevant borrower outreach. Designers say it also equips mortgage advisors with scripts and presentations that show borrowers their best loan options based on their unique financial situation, credit profile and life stage.
The platform prepares loan officers to have strategic discussions, transforming lenders from purveyors of price to providers of advice, while offering compatibility with lender tech stacks, according to the company.
Designers said TrustEngine’s platform also automatically measures conversion at the branch and individual level across various loan types and borrower outreach strategies.