Indiana-based Bowe Digital recently added Social Media Manager Justine Atkinson and Content Marketing Manager Kellie Carmichael to its team.
Atkinson comes to Bowe Digital after more than a decade in the education field. She was recently certified as an American Land Title Association (ALTA) HOP Leader, along with seven other members of the Bowe Digital team.
“I know how important these small businesses are to their customers and communities, and I’m excited about helping them better connect with those groups through digital media,” Atkinson said.
Carmichael previously worked in the title industry and has seen firsthand how important and supportive the profession is to its customers, and she recognizes that the average consumer may not understand how essential a title company is to a transaction.
“Title professionals are so multi-faceted and helpful throughout real estate transactions,” she said. “It always surprises me how many people don't know what title insurance is, but it’s such an important step in the homebuying process.”
In addition to title clients, Carmichael also is working with partners outside of real estate.
“I love learning the story behind the business – our partner companies – and then helping convey their stories and reach the right audiences through intentional messaging,” she said.