Proptech company Spruce named Craig Cotton as vice president of product. In this new role, Cotton will work to identify, build and deliver more products to serve Spruce’s nationwide customers.
“Craig has a proven ability to deeply understand – and then fulfill – customer needs,” Spruce founder and CEO Patrick Burns said in a release. “This strategic, customer-centric mindset is essential as we continue to grow and expand our service offering to solve the many challenges within the real estate transaction process.”
Cotton has nearly 25 years of product experience, including five years at Amazon Web Services, where he led the product team for Amazon S3 as well as strategic initiatives for the AWS IoT service team. He has experience working with both high-growth startups and some of the largest organizations in the world.
“Although in many ways it feels like early days of the transformation, Spruce’s technology and team have the power to make meaningful change within the real estate industry,” Cotton said. “Pairing this large market opportunity with my passion and experience for scaling growth-focused teams and mechanisms, I’m excited to help serve Spruce’s customer-centric mission."
Spruce’s offerings include nationwide title insurance, closing, escrow, and recording services through proprietary technology and centralized teams.