LenderClose has hired Tana Krumm as its vice president of marketing, the company announced.
In her new role, Krumm will analyze the market to formulate and position differentiating marketing strategies designed to meet and exceed aggressive growth targets at LenderClose.
“A proven problem-solver and leader, Tana has the proficiency to help our clients leverage the LenderClose platform to achieve their growth strategies,” LenderClose Chief Operating Officer Ben Rempe said in a release. “We are confident her marketing expertise and familiarity with the community banking environment will spearhead initiatives that lead to increased market penetration and help more credit unions and community banks keep lending local.”
Krumm has an extensive background in developing marketing strategies for a variety of financial and healthcare services providers. Most recently, she served as a marketing communications consultant for American Enterprise Group, a Des Moines, Iowa-based provider of healthcare capital, marketing, technology, services and products.
Prior to American Enterprise Group, Krumm led execution of integrated marketing programs, managed multi-million dollar budgets and developed key performance metrics ensuring sustained improvements and exceeding company goals within full-service B2B marketing agencies, Two Rivers Marketing and ZLR Ignition.