Zipwhip and Telmetrics Inc. have integrated services to allow businesses to gather attribution data on text messages delivered through existing business phone numbers, the companies announced.
The companies said the partnership will enable businesses to simultaneously track the effectiveness of their marketing dollars across both text and call campaigns.
“Arming marketers with the capabilities to become more customer-centric while increasing the choices for consumers from just ‘call us’ to ‘call or text us’ creates instant lift in the ROI of marketing campaigns,” Telmetrics CEO Andrew Osmak said in a release.
The partnership also allows businesses to capitalize on additional value-add services and marketing stack integrations from Telmetrics.
“Whether or not businesses advertise the ability to receive texts on their main phone number, consumers are texting in,” Zipwhip CEO John Lauer said. “This partnership lets businesses harness the power of texting and capture messages sent to not only their main phone number, but individual call tracking numbers, as well.”