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Survey: Businesses using search data to target consumers
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Industry News
Wednesday, October 24, 2018
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A recent data privacy survey from an information security and risk management consultancy reveals that nine out of 10 U.S. companies use personal information from search results as part of their marketing strategies.
The same survey indicated three-quarters of consumers are either not aware or only moderately aware of how their information is being used.
Read on to learn more of what the survey found.
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