Waterstone Mortgage Corp. has promoted Ericka Smith to vice president of marketing, the company announced.
Smith has worked for Waterstone for more than two years. She served as marketing manager prior to her promotion. The company said Smith has been instrumental in many marketing initiatives, including its launch of a Customer Relationship Management (CRM) system and the introduction of a monthly marketing webinar for loan originators and loan support staff.
“During her time at Waterstone Mortgage, Ericka has consistently excelled in her role. From building her team to implementing innovative marketing strategies and tools, she has greatly contributed to the overall success of the Marketing department,” Waterstone Mortgage President and CEO Eric Egenhoefer said in a release. “We congratulate her on this well-deserved promotion.”
Waterstone said Smith has more than 15 years of marketing experience, and has a MBA from the University of Wisconsin – Whitewater.