ALTA has released a values initiative the association said provides a ‘cultural compass’ for its members.
Revealed during the ALTA One conference in Miami, Fla., the association’s Our Values initiative outlines three principles it said should guide members during interactions with consumers and industry partners.
“In business and in life, values dictate behavior — they guide people in deciding what is right from wrong, and they help companies to achieve their missions and goals,” ALTA’s 2017-18 President-elect Steven G. Day said in a release.
“Roy Disney, Walt Disney’s elder brother once said, ‘It’s not hard to make decisions when you know what your values are.’ This is so true. When you truly understand your values, your actions come naturally,” Day added. “We must promote these standards and look to make them a part of our everyday discussion in our organizations, our local markets and across our industry.”
The values are:
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We Deliver: Our customers trust us to do the right thing, the right way —before, during and after the transaction. We sweat the small stuff to assure that land transfer is accurate, swift and secure.
ALTA said conversations with members during the past year served as the foundation for its values platform.
“A company’s values are the cornerstone of its culture,” ALTA CEO Michelle Korsmo said. “While things such as best practices are what companies do, values define a company. They set you apart from the competition, make you unique and are essential to achieving an organization’s goals.”
“Since 1907, ALTA has served as the lighthouse for an industry that provides the most efficient land transfer system in the world, which fuels a strong economy and allows homeowners to build wealth,” she added. “We’re proud to represent businesses that working to protect property rights and provide peace of mind.”