Alliant National Title Insurance Co. has hired Nikki Smith as its director of digital and social media marketing strategy.
In this newly created position, Smith will help Alliant’s marketing department provide independent agents with marketing resources.
“We are extremely excited to have Nikki join our Alliant National team. With her tremendous background and experience in branding and messaging and her deep understanding of various digital marketing channels, social media strategies and targeted marketing, Nikki will be a welcomed resource for our agents and Alliant National,” Alliant Executive Vice President of Agency Kyle Rank said in a release.
Smith previously was marketing director at an independently owned title company Washington, D.C.
“I understand the challenges independent agents face because that’s where I’m coming from,” Smith said. “As marketing director for a title company, I saw first-hand how digital marketing streams could regularly generate business. I believe independent title agents are valuable to their communities and am excited to help Alliant National’s agents grow their businesses through digital marketing efforts.”