WEST, a Williston Financial Group company focused on improving the entire residential real estate and mortgage transaction, has appointed long-time industry professional Darcy Patch as vice president of marketing, lender services.
In this newly created role, Patch will lead the marketing and communications strategies for WFG's Enterprise Solutions group.
“Darcy has an outstanding industry reputation and a known track record for implementing strategic marketing programs that net results,” WEST Chief Marketing Officer Justin Tucker said in a press release. “Her extensive experience within the mortgage services arena will make her an invaluable addition to our WEST marketing team and we're very excited to have her on board.”
With more than 20 years of industry experience to her credit, Patch has led the marketing and communications efforts and implemented strategic marketing plans on behalf of some of the mortgage and real estate industry's leading service providers. Prior to joining WEST, she served as VP of marketing for Veros Real Estate Solutions and VP of marketing strategy and industry relations for RealtyTrac.
“Darcy’s reputation precedes her,” WFG Lender Services SVP Dan Bailey said. “She is known for building strong national brands and implementing strategic marketing plans for the companies she served. Her energy, acumen and creativity served her former companies well. It goes without saying that we are very thankful and excited she decided to join our team to help build our brand.”
From 2000 to 2014, Patch held marketing leadership positions with several Fidelity National Financial companies and spinoffs.
“Joining the WEST team is a bit like coming home to a much-loved family, as I’ve worked with many members of our leadership team previously and have the utmost respect for them,” Patch said. “Our leadership team is world-class and their collective commitment to serving our industry and our customers is truly unrivalled. I’m honored to work with such an exceptional team.”