Guaranteed Rate has hired mortgage industry executive Kristen Brabants as its senior vice president of marketing, the company announced.
The company said Brabants will oversee its retail marketing platform, as well as help improve customer experience.
“I look forward to working with Kristen to take our platform to the next level,” Guaranteed Rate Chief Marketing Officer Stephen Moffat said in a release. “Her energy, passion and industry expertise will be instrumental in helping to architect our strategy. She will be a driving force as we continue to offer optimal tools for loan officers and provide the best experience for our customers and business partners.”
Brabants has held various leadership roles at some of the mortgage industry’s largest companies.
“I’ve seen Guaranteed Rate’s platform evolve over the last decade and I am thrilled to join the company as it continues to lead the industry in marketing, technology and innovation,” Brabants said. “I’ve always had a passion for building and leading teams as well as creating marketing technology solutions. This is the perfect time to join a company that is truly committed to providing the most innovative lending experience.”