NewRez has named Brad Jones chief marketing officer, the company announced.
In his new role, Jones will oversee the strategic planning, development and execution of marketing and advertising efforts across all NewRez lending channels, including direct-to-consumer, joint venture/retail, wholesale, and correspondent lending, as well as servicing and ancillary businesses.
He will report to Chief Production Officer Jeff Gravelle.
“Brad is an outstanding addition to the NewRez team, bringing a comprehensive data-driven and digital marketing approach,” Gravelle said in a release. “Beginning his career as a loan officer, Brad has a deep and foundational focus on the customer experience.
“He is intimately familiar with the keys to driving customer engagement and the functional and technical needs of our business,” Gravelle said. “Brad’s experience in high-growth organizations, market innovation, and brand positioning make him a perfect fit for this moment in NewRez history.”
Jones previously served as vice president of marketing strategy at Guaranteed Rate. Prior to that, he was vice president, director of sales at OneTrust Home Loans.
“NewRez has made significant progress over the past few years expanding its organization and reputation as a top-ranked national lender and servicer,” Jones said. “I am proud to be joining a company with such a great story to tell. I look forward to working with the incredible NewRez team to deepen our customer and client relationships, and find new and exciting ways to increase demand and retention.”