Social media, whether you like it or not, is now a necessary piece of all businesses, and for those title insurance professionals that do it right, these new platforms go a long way for marketing your services and establishing your credibility with new and returning customers. October Research recently hosted Social Media 2.0, Your Blueprint for Online Success on Sept. 12. Speakers Bill Risser, of Chicago Title Insurance, and Rachel Yeomans, of Astek Consulting, gave tips and warnings for the use of social media specific for your title business.