Flueid named Danielle Sandoval as vice president of product strategy. She is responsible for driving the growth and evolution of Flueid’s solutions suite, which includes executing the roadmap for the Flueid Decision platform.
“As we continue to scale, we knew it was essential to find a dynamic leader and mentor to accelerate our product vision in a strategic and intentional manner,” co-founder and CEO Peter Bowman said in a release. “We have a highly collaborative leadership team that combines deep industry experience with finely tuned intuition, and we’re confident that Danielle will help guide our product strategy with an even greater focus on the core needs of our clients.
“Her coaching skills will also be invaluable as she joins us in nurturing our employees’ passion for building products that help support decision-making at any point in the real estate transaction life cycle,” he added.
Sandoval brings over a decade of experience scaling customer-centric products for software as a service (SaaS) companies in the fintech and proptech industries, including leading the strategy for payment and prequalification products. Sandoval also served as a product manager for shipping software at a logistics platform startup and for websites-as-a-service products at a property management software startup.
“Flueid has already made such great strides toward helping clients unlock a more streamlined and on-demand real estate experience through their patented insurance infrastructure,” Sandoval said. “I’m looking forward to bringing my passion for delivering innovative SaaS products to market to the team and partnering with the organization to continue to enhance our centralized and integrated platform.”