Fidelity National Title Co. announced the appointment of Bruce Maize as vice president/major accounts responsible for handling builder and commercial services for the greater Coachella Valley, Calif. Maize has a career that has spanned more than 30 years in land development and homebuilding; 26 of those in the Coachella Valley.
Maize brings a comprehensive scope of experience that will enable Fidelity to continue to deliver its product and services, but he also provides the company the ability to enhance its personal touch with the intimate understanding of their clients’ needs.
With a bachelor's degree in economics from UC Berkeley and an MBA from Pepperdine, Maize began his career in the building industry in the late ‘70s. Working with a Southern California builder, he was responsible for the construction administration for their eight projects in the region. Over the course of 30 years, he worked as general manager, president and chief executive officer for various development companies and includes land planning, acquisition feasibility analysis and entitlements, construction management, cost controls, sales and marketing.
In 2006, Maize founded Empire West Development, a privately held residential homebuilding company, whose projects included site development within the Desert Princess Country Club, a joint venture with Cornerstone Desert Properties and several custom home lots in Rancho Mirage.
Maize has served as director of the Building Industry Association (BIA) for Southern California and Riverside County. He is currently a life director for the BIA - Desert Chapter of which he served as president in 1991 and 1998 and was named Builder of the Year in 1997.