Qualia, a provider of title settlement software, released an advanced reporting module. The reporting feature equips title and closing professionals with a customizable tool to analyze revenue sources, business relationships and operational efficiency.
“From our team’s background building small and large agencies, we know the challenge of maintaining and growing relationships with lenders and realtors while guaranteeing the right level of quality. We built Qualia Reports to solve that problem,” Qualia CEO Nate Baker said in a press release.
Within the Reports tab, Qualia users easily can access and create custom reports based on tasks, contacts and any of the other 4,000 pieces of data involved in the settlement transaction. The flexibility of custom reporting allows users to answer bigger questions about their business pipeline, while identifying ways to streamline day-to-day operations. Because all the data is housed in Qualia, reports automatically are generated and available to users at no additional cost.
Additionally, Qualia uses artificial intelligence to immediately detect and notify users when they enter a contact record that is similar to a pre-existing record. Qualia said it is the first settlement software to offer this functionality, which is critical to accurate business source reporting.
“Most title agencies have to manually merge duplicate contacts every month; it’s extremely time-consuming and prone to errors. Because Qualia automatically merges duplicate contacts, agents can finally get a simple and fast answer to what business sources are their main revenue drivers and how those sources are trending month-over-month,” Baker explained.