HSBC Bank USA has launched a digital home lending experience powered by Roostify, the companies announced.
The companies said the solution enables HSBC to process and close loans more efficiently with fewer manual touches.
“Digital plays a crucial role in supporting, enabling and driving our ambition of customer experience-led growth,” HSBC Head of Mortgage, Retail Banking and Wealth Management Raman Muralidharan said in a release. “Customers are looking for the same ease-of-use and convenience for large transactions like financing a home that they’ve come to expect in other buying experiences.
“Roostify is able to accelerate our deployment timeframe with a solution that provides a superior experience for our customers and our mortgage consultants,” Muralidharan said.
HSBC said the platform offers a streamlined loan application and fulfillment process for homebuyers and owners during a purchase or refinance. Customers are able to submit a loan request online, share documents digitally and securely, and track the status of their loans from application through to closing, in real time.
“HSBC has been a great partner in driving innovation to improve their customer experience,” Roostify co-founder and CEO Rajesh Bhat said. “Information exchange is a vital part of the home-buying experience, and it can be a game changer when done right. This solution provides HSBC’s customers with a modern, improved way of applying for and closing a mortgage and delivers transparency to both the customer and lending team from start to finish, for an optimal experience.”