RealtyTrac hired e-commerce specialist David Towers as the new senior vice president of revenue generation and operations. In this role, he will oversee the website and call center as well as grow and improve revenue for the company.
“RealtyTrac has exponentially ramped up our data acquisition operations over the past two years, leaving us with an abundance of data that hasn’t yet made it to the website,” said RealtyTrac Chief Executive Officer Jamie Moyle. “That means RealtyTrac customers just scratch the surface when it comes to the billions of relevant data points that we’ve aggregated on more than 100 million properties nationwide. David has the experience and know-how to help us effectively present the vast database in a user-friendly manner so that ultimately consumers can make smart, data-driven decisions about real estate, whether that be a home they are living in — or want to live in — or their portfolio of investment properties.”
Towers will work with RealtyTrac’s national sales department and product management teams to develop new way to optimize operations.
“I was familiar with RealtyTrac as the go-to source for foreclosure information, but I was not fully aware of the wealth of information in the RealtyTrac database available for almost any home nationwide,” Towers said. “This is the type of critical information that every consumer should be armed with before they make any decision regarding real estate — whether they are a homeowner, buyer, renter, investor or real estate professional. I’m looking forward to finding innovative ways to make this data more accessible and understandable for a broader audience.”
Towers brings more than 19 years of experience to RealtyTrac with experience in e-commerce, marketing and operations teams. He has held senior management positions in Wet Seal, Westfield, Razorfish, Liz Claiborne and J. Crew. He was most recently vice president of e-commerce at Wet Seal, a fashion apparel retailer operating 525 stores in the United States. At Wet Seal, Towers stabilized and streamlined the e-commerce division during company restructuring.
Prior to joining Wet Seal, Towers was vice president of digital business at Westfield, a global real estate developer. Towers transformed Westfield’s approach to digital marketing in the U.S. by setting the interactive marketing strategy and goals, defining metrics, and educating the organization. He doubled website traffic through SEO efforts and grew the company’s social media presence exponentially. Towers also served as vice president, managing director at Razorfish, where he developed digital initiatives for numerous Los Angeles based clients.
Towers earned a master’s of business administration from the University of Texas at Austin. He also received a bachelor’s degree in business administration from University of Southern California.