RedVision announced that it has completed the restructuring of its Customer Relationship Management (CRM) team. The goal of the changes is to align resources across all points of the customer lifecycle, the company said.
Christine LaChance, vice president, director of client relations, customer relationship management, will oversee the new CRM structure to further develop the company-wide, “customer-centric” mindset, RedVision said in a news release. LaChance will lead the implementation and advancements of client transaction visibility and pipeline management, enhance onboarding efficiencies to shorten the customer transition timeframe, and reduce response times to increase customer service availability.
“We structured the company to see the world through the lens of our customers,” RedVision Executive Vice President of Sales and Marketing Leanne Zinn-Cox said. “Our customers rely on us to fulfill their commitments to their customers. The addition of the CRM team at RedVision will help reinforce best-in-class service, consistent best practices and product quality standards to drive continuous customer success. Christine’s experience and passion for providing exceptional customer service and value enables us to continue to drive innovation in the marketplace.”
LaChance joined RedVision in September 2014 and previously held strategic leadership positions at First American Title Insurance. “RedVision has demonstrated a commitment to exceeding customers’ expectations with its single-source solutions resulting in uniform products and quality standards across all 50 states,” LaChance said. “The CRM structure further enables RedVision to implement continuous customer value improvement strategies while providing industry-best technology solutions.”