RealtyTrac has added veteran marketing and communications executive Darcy Patch to the company’s leadership team as vice president of marketing and operations. In this role, she will oversee the daily operations of the network and further enhance network services for current members.
“Darcy’s extensive experience in both real estate and data and analytics make her an invaluable addition to RealtyTrac and the RealtyTrac Network team,” said Jamie Moyle, RealtyTrac chief executive officer. “Her strategic marketing and communications expertise and established industry relationships will ensure the RealtyTrac Network’s continued growth, while supporting strong working relationships with our broker partners.”
Patch has been charged with developing new ways for broker members to leverage the network’s offerings, databases and resources, along with establishing a strategic marketing plan to target prospective brokerages for network membership.
“I have been a RealtyTrac fan for many years and, when the opportunity arose to join the company’s leadership team, I jumped at it,” Patch said. “Not only does RealtyTrac have amazing data resources, our leadership team is incredibly intelligent, enthusiastic and refreshingly entrepreneurial. I’m looking forward to leveraging our expansive resources and media reach to help real estate brokerages and their agents extend their brands, enhance their market positions and grow their businesses.”
Patch has more than 20 years of marketing and industry experience with expertise in the real estate, financial services and mortgage industries. Most recently, she served as director of marketing strategy at ServiceLink, where she implemented strategic product, marketing and communications programs for the company and its divisions. She also served in many positions at Lender Processing Services (LPS), including as senior vice president of marketing for the real estate and mortgage information services divisions. She has a bachelor’s degree from the University of California, Irvine.
This is the second recent hire by RealtyTrac. Samantha Tino was hired to serve as vice president of sales for the company’s broker network. She will spearhead the continued expansion of the licensed broker network.
RealtyTrac adds to exclusive broker network