Advantage Title Inc., a nationwide provider of title insurance and escrow services, announced that it is officially changing its name in California to Title365 Co. effective immediately. The company is making the name change to further establish its unique industry identity and to more clearly differentiate its brand from others nationwide that have Advantage Title in their names.
Title365 Co. has been in the pages of The Title Report recently in features focusing on consumer education and engagement as well as communication technology innovations.
The company recently received formal approval from the California Department of Insurance and California’s Secretary of State for the name change. Operating in more states as Title365 Co. than as Advantage Title Inc., the company will continue its national name change in an effort to consistently brand its growing professional and consumer audiences nationwide.
“Today’s unveiling of Title365 Co. marks a significant milestone for our company as it formally recognizes the brand and value-added benefits already identified by many of our customers," said Michael Tafoya, chief executive officer of Title365 Co. “The Title365 Co. name embodies our ability and commitment to delivering technology-powered title insurance and escrow services 24/7/365 that enable transparency throughout the fulfillment process, thanks to our distinctive combination of technical excellence, dedicated staff and industry expertise.”