Title professionals know social media is out there and most know they should be utilizing it in some way to benefit their business and their customer relations. But how and with what goal? With so many options and no plan to incorporate it into daily business operations, one could easily get lost in the online world of posting, liking, following, endorsing, commenting, blogging and tweeting.
On Thursday, Sept. 12 at 2 p.m. ET, The Title Report and sponsor North American Title Insurance Co. are offering an exclusive 90-minute webinar, Social Media 2.0: Your Blueprint for Online Marketing Success, to train title insurance professionals on how to take their social marketing to the next level. Two social media experts will instruct on the social sites title professionals should be using, their practical applications and how to effectively build trust among clients to form stronger business relations.
Industry veteran Bill Risser, vice president and director, New Media and Education, at Chicago Title Insurance Co., and marketing consultant Rachel Yeomans, vice president, Account Strategy, at Astek Consulting, have teamed up to train title insurance professionals on:
- Proven social media practices for the title insurance industry;
- Efficiently incorporating social media into your workday;
- The important three “R” elements of social media for title agents; and
- What sites to use and how to use them effectively.
“If you are uncertain at all about what you should be doing with online forums and social sites from a business perspective, or need reassurance on your current approach to social marketing, this webinar is for you,” said Tara Quinn, editor of The Title Report. “Our speakers are not only experts in the field of social media, but they know how and why professionals in the title insurance industry should be using it. They will provide specific information targeted to title professionals on what sites to use, how to use them and how social media forums can benefit your business.”
Listeners will have an opportunity to ask questions and will receive the full PowerPoint presentation following the live event, along with complimentary related articles from October Research LLC publications.
Thanks to sponsor North American Title Insurance Co., this webinar is being offered at a discounted rate. Participants may register for a live site and/or order the CD recording. One attendance registration provides access to as many listeners as you can fit into a conference room and the recording can be circulated around your office.